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Direct Mail vs. EDDM®
Direct Mail vs. EDDM®

What is the difference between Direct Mail and EDDM®? We explain both to help you understand which is best for you.

JenM avatar
Written by JenM
Updated over a week ago

You’re probably more familiar with Direct Mail.  So, what’s the difference, and which would work best for you?

Developed by the USPS®, this service is best for businesses using geo-targeting. In this strategy, you target consumers based on their zip codes and mailing routes, allowing you to mail non-personalized marketing items.

Direct Mail Campaign
This campaign focuses on demographics, using an existing client list, or purchasing a targeted mailing list. Direct Mail campaigns use targeted demographics such as income, voter registration, in-house subscriber lists, age, etc.


Updated 7.10.2024 - Subject to change at any time per USPS direction.

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