You’re probably more familiar with Direct Mail. So, what’s the difference, and which would work best for you?
Developed by the USPS®, this service is best for businesses using geo-targeting. In this strategy, you target consumers based on their zip codes and mailing routes, allowing you to mail non-personalized marketing items.
Direct Mail Campaign
This campaign focuses on demographics, using an existing client list, or purchasing a targeted mailing list. Direct Mail campaigns use targeted demographics such as income, voter registration, in-house subscriber lists, age, etc.
Updated 06.30.2023 - Subject to change at any time per USPS direction.