Direct Mail vs. EDDM®

You’re probably more familiar with Direct Mail.  So, what’s the difference, and which would work best for you?

EDDM®
Developed by the USPS®, this service is best for businesses using geo-targeting. In this strategy, you target consumers based on their zip codes and mailing routes, allowing you to mail non-personalized marketing items.

Direct Mail Campaign
This campaign focuses on demographics, using an existing client list, or purchasing a targeted mailing list. Direct Mail campaigns use targeted demographics such as income, voter registration, in-house subscriber lists, age, etc.

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