You’re probably more familiar with Direct Mail.  So, what’s the difference, and which one would work best for you?

EDDM®
Developed by the USPS®, this service is best for businesses who want to use geo-targeting, a strategy where you target consumers based on their zip codes and mailing routes, allowing you to mail non-personalized marketing items.

Direct Mail Campaign
This campaign focuses on demographics, in which you use an existing client list or purchase a select mailing list. Direct Mail campaigns uses targeted demographics such as income, voter registration, in-house subscriber lists, age, etc.

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