Introduction
With EDDM® Retail, also known as Print Only EDDM®, we print your mailers, and you handle the mailing portion on your end.
We print the postcards and ship them directly to you.
You create an account with USPS® and select the routes you'd like your mailer delivered to on the USPS® website.
You complete the USPS® paperwork and pay for postage with USPS®.
You prepare your postcard bundles with facing slips for each mail route.
You deliver your prepared postcards to the post office.
Mail as few as 200 or as many as 5000 pieces per day, per zip code.
Who can I mail EDDM® Retail to?
With Every Door Direct Mail®, you can mail to all homes and businesses in the US within a selected mailing route. Each zip code consists of different routes, each containing approximately 300-600 homes and businesses, allowing you to target specific homes and businesses within a particular area.
Can I exclude business addresses with EDDM® Retail?
Yes, with EDDM® Retail, you can choose to exclude all business addresses from your mailing so that only residences will receive your EDDM® postcards. To omit business addresses from your mailing:
Ensure the endorsement (the addressee) on your postcard includes "Local Residential Customer."
Select Residential Only under Delivery Type when completing the USPS® paperwork.
Can I use EDDM® Retail to mail only to businesses?
No. USPS® does not offer this option.
What is the difference between EDDM® Retail (Print Only) and Full Service EDDM®?
With Full Service EDDM®, you can take care of your entire mailing directly from the Primoprint website in just a few simple steps, selecting your postcard specs, estimated in-mailbox date, and carrier routes all when placing your order. With Full Service EDDM® orders:
You pay for the printing and postage together at checkout.
We handle the printing, processing, paperwork, and delivery to the post office.
There's no limit on the number of postcards you can send in a single mailing.
On the otherhand, EDDM® Retail (also known as Print Only EDDM®) is a more DIY, hands-on approach. With EDDM® Retail orders:
You pay for printing and shipping at checkout, with the postcards shipping directly to you once they've been printed.
You select your target mailing routes on the USPS® website, complete all required USPS® paperwork, and prepare postcard bundles with facing slips once you've received them.
Pay for postage and drop the prepared postcards off at the post office.
You can mail anywhere from 200 to 5000 pieces per day, per zip code.
How is EDDM® Retail different from Targeted Direct Mail?
EDDM® Retail differs from traditional direct mail service in that there's no address list required. Once you receive your postcards, you simply take them to the post office, select the carrier routes, submit your paperwork, and pay for postage.
What is the proper placement of the EDDM® Retail Indicia?
You can download our EDDM Retail templates here. The zip file for each template size includes the EDDM® Retail Indicia and the USPS EDDM® Quick Reference Guide.
Please note that the guidelines below apply only to artwork for EDDM® Retail (Print only) orders, not Full Service EDDM®
Place the EDDM® Retail Indicia in the upper right-hand corner of the mail piece.
Leave 1/8" space between the indicia and the top and right edges of the mailpiece.
The indicia should fit in the area 1.625" from the right edge and 1.375" from the top edge.
There is no specific size requirement for the indicia, other than it must be larger than 0.5" x 0.5".
The font used for the indicia must be in all caps and at least 4 points.